Getting Digital Transformation Right

Subbu Iyer
3 min readJul 6, 2023
Digital is not just related to Commercial but to life itself.

We are at a time on the planet when transformation is as essential as the five elements that enable life including fire, air, water, ether and earth. In fact, this transformation is about how we harness these elements to renew life that has been ravaged by the human greed to exploit. This transformation which is digital in nature is powered by data that emerges from every single atomic structured fissions into nuclear energy.

IT and Digital are not the same. The IT Systems Processed Data while Digital Systems Compute Data. Without addressing this fundamental construct, no digital transformation can ever be successful.

The Relevance of Digital Transformation

We have heard of Digital Transformation initiatives for the past decade and more and yet nothing substantive has emerged to impact the quality of life. Ever wondered Why?

The Transformation is seen as a Commercial One disconnected from Life.
The data autonomy needed to bring the life data into play has never been addressed. A fundamental mindshift from Product Life Cycle to Customer Life Cycle is the recipe for a successful digital transformation.

To understand this, it is essential to relate to the structure of Digital Transformation. A Digital System needs to tick three essential boxes.

  1. Smart: The Systems need to be able to respond to the life stimuli of humans who use it.
  2. Sensitive: The System therefore has to intelligently change the course of the process of that life.
  3. Serendipitous: The newly generated process will deliver an engagement and experience that is an aha moment with every single transaction; giving credence to an intelligent course of life.

Digital Transformation brings a great opportunity to breathe life into the sloganeering of Diversity, Equity and Inclusion by delivering access to systems without the usual qualifications of Socio — Economic and Political Boundaries. Data Autonomy is critical assuring Safety, Security and Privacy for People to Participate. This is when we can move the transformation of objects to systems wherein lies the true impact of digital. The patchwork that enterprises undertake currently are a total waste of time, money and energy in the name of digital transformation. Data Science engaged with Data Autonomy at an Individual level will allow for Participation creating Profiles, Personalization and Preferentiation to connect at Life rather than the conventional Product / Service Level.

The Impact of Digital Transformation must be a Measured Improvement in the Quality of Life rather than the Convenience currently delivered. Care for Consumption will only happen when there is a realization of the outcomes of the consumption at a Personal Level. Is it any wonder then that the UN Sustainability Development Goals are so difficult to accomplish with governments and G20 spending enormous amounts of public money without involving the people who need to make these changes happen.

It is not a criticism that India has been leading the G20 in the current rotation and has held hundred of meetings but there is hardly any ask and involvement at a local level. Policies and Procedures that are not moored to Principles is doomed for failure even before the process begins. These Principles must be thought through to the context of emerging challenges and not the history.

Giggr Technologies is building a digital compass to accelerate the process of Transformation with Learning for Individuals, Enterprises and Institutions. Not a road map but a compass that allows for Aspirations and not just Expectations to be fulfilled with Prioritized Urgency. Involving Individuals to Act within a system rather then objectify the transformation.

Set up a conversation with Giggr Technologies to understand how you can truly create value with your digital transformation initiatives.

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